SKF USA Inc. has hired Fal Dieso as Vice-President of Marketing, and promoted Amy Sliwinski to Vice-President of Human Resources.

Dieso will lead the SKF marketing initiatives in North America, including demand generation, product marketing, brand and corporate communications. She will also serve as the North America Executive Sponsor for Women of Influence; SKF’s employee resource group focused on mentoring and targeted professional development for women at all levels within the company.

Previously, Dieso served in marketing roles for RS Components and Allied Electronics and Automation. She also led digital marketing roles in senior positions at Ricoh USA, TE Connectivity, Princeton Power Systems and Nokia.

“As a marketer, this is a phenomenal opportunity to help shape the future of a storied global brand,” said Dieso. “I can’t wait to explore new opportunities to creatively engage our audiences, tell the SKF engineering story in North America and work alongside our channel partners and distributors to build an industry-leading experience for our customers.”

Sliwinski will lead human resources for SKF North America, where she will lead implementation of the company’s new organizational culture program. Most recently, she served as VP of recruiting and talent management for SKF USA.

“I am honoured to continue to advance SKF human resources initiatives,” said Sliwinski. “I am excited for the opportunity to work with key stakeholders and business leaders to drive programs and strategic methods that enhance the employee experience and make it easier to do business with SKF.”

Prior to joining SKF, Sliwinski was director of human resources at Santander.

“Both Fal and Amy are innovative, results-based leaders who bring decades of experience in marketing and human resources to the executive team at SKF USA,” said John Schmidt, President, SKF USA Inc. “I am confident they will make an immediate impact in their new roles and I am excited to see all they will accomplish for our employees and customers in the future.”